Refugees International

SUMMARY

Research, strategy, and creative concepts for the re-branding of Refugees International.

Refugees International's new logotype is presented on a blurred outdoor background. The organization's name is white while the background is made up of dark, blended earthy hues.

When met with pinning down a new voice for Refugees International, we knew we needed to work to amplify those who were already present and waiting to be heard.

The phrase that incubated in the back of my mind was one I shared with our stakeholders during a creative direction brainstorming session: voicing non-negotiable truths with non-negotiable compassion. All the way to D.C.

Respecting the editorial nature of the organization's work in D.C., while making sure the focus remains global. We balanced the power of hard truths with the vast range of hues and tints coloring humanity.

Disciplines

  • Web & Brand
  • Typography
  • Visual Identity
  • Market Research
  • Strategy
  • Social Media
  • Motion

Team

  • Elizabeth Bawol
  • Alayna Citrin
  • Ben Ostrower
  • Elizabeth Willett
  • me!