Refugees International

SUMMARY

Research, strategy, and creative concepts for the re-branding of Refugees International.

Refugees International's new logotype is presented on a blurred outdoor background. The organization's name is white while the background is made up of dark, blended earthy hues.
Read the stories Refugees International's Website ↗

When met with pinning down a new voice for Refugees International, we knew we needed to work to amplify those who were already present and waiting to be heard.

The phrase that incubated in the back of my mind was one I shared with our stakeholders during a creative direction brainstorming session: voicing non-negotiable truths with non-negotiable compassion. All the way to D.C.

Respecting the editorial nature of the organization's work in D.C., while making sure the focus remains global. We balanced the power of hard truths with the vast range of hues and tints coloring humanity.

Disciplines

  • Web & Brand
  • Typography
  • Visual Identity
  • Market Research
  • Strategy
  • Social Media
  • Motion

Team

  • Elizabeth Bawol
  • Alayna Citrin
  • Ben Ostrower
  • Elizabeth Willett
  • me!
The new Refugees International logo displays tall, strong letters on a solid foundation; i.e. a sturdy underline.
Refugees International's mission statement reads: We are advocates for shared humanity.
A slide showcases the power of simple type through an instagram post that Refugees International shared. The content describes an array of stories from survivors from Gaza.
A mosaic-like arrangement of social media posts displays the bold orange and strong dark green of the new visual branding. Text-heavy content uses softer colors as the backdrop to increase contrast while providing a subtle nod to the humanity behind the text you see.
Washington D.C. stay hydrated + have fun Looking for a mission-driven FT opportunity! 🐕‍🦺🌈✊🏼♿→² Recently, the Illinois Department of National Resources asked branding studio Span to “rebrand” a fish.
Washington D.C. stay hydrated + have fun Looking for a mission-driven FT opportunity! 🐕‍🦺🌈✊🏼♿→² Recently, the Illinois Department of National Resources asked branding studio Span to “rebrand” a fish.
Washington D.C. stay hydrated + have fun Looking for a mission-driven FT opportunity! 🐕‍🦺🌈✊🏼♿→² Recently, the Illinois Department of National Resources asked branding studio Span to “rebrand” a fish.
Washington D.C. stay hydrated + have fun Looking for a mission-driven FT opportunity! 🐕‍🦺🌈✊🏼♿→² Recently, the Illinois Department of National Resources asked branding studio Span to “rebrand” a fish.